Răzvan Mătășel
Associate, PhD
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Răzvan Mătășel is a Ph.D. holder and an associate lecturer at the Faculty of Communication and Public Relations. He is currently the Head of Research and Strategy at Publicis Romania.
As a communication strategist, Răzvan Mătășel combines his extensive professional experience of over 25 years with more than 20 years of teaching experience. He both practices and teaches the same discipline, namely Strategic Planning in Advertising.
Professionally, he has been involved in the creation and development of numerous brands and has contributed to winning a significant number of communication efficiency awards (Effie, EuroEffie, APG Creative Awards).
Academically, he successfully completed a Ph.D. with a dissertation that proposes approaches to reducing the gap between practice and academia in terms of advertising models.
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Courses
- Strategic Planning in Advertising